I started to read Seth Godin’s new book Tribes last night. I have never read his book before. Tribes is easy to read, yet at the same time, is empowering and inspiring. I read about 30 pages of the book in my 40-minute subway ride. Then I checked his blog once I arrived at work this morning and found out that he was “offering an apprenticeship/not-internship/graduate school/charm school track-changing opportunity to a few people this winter. It’s free, it’s fairly audacious and I hope you’ll check it out. It might not be for you (in fact, it probably isn’t) but I have no doubt that you know people who might be interested.” Here is the link for further details.
I like the idea of apprenticeship. Seth Godin has a monk head. I thought about a book called The Priest and his disciples by Hyakuzo Kurata. I read it when I was in high school back in Japan. While I do not recall too much about what was written in the book, I like the notion that the guru of marketing is going to hand-pick his willing disciples to sit down and share his wisdom with them. And it is great that he is doing it for free. Try to quantify what may transpire in the six months that you spend with him. Too bad all applicants are required to speak perfect English…………..(How do you define “perfect”?)